COPEing Your Communications: Create Once, Publish Everywhere to Save Time and Maximize Impact

When we think about all that is needed to run and grow our programs, the mere thought of scaling up our communication efforts can be daunting. Whether promoting the services we provide or calling for donations, people in our communities must know about the work we are doing. So, how can we achieve this, particularly when our resources might already be spread too thin?

This session introduces the COPE method (Create Once, Publish Everywhere), a time-saving, highly effective strategy nonprofits can follow to create content once and repurpose it for targeted distribution across various channels and audiences. Whether making a new program announcement or sharing a major achievement, the COPE method can help you streamline your communication efforts, ensuring your messages are consistent and compelling on each platform.